Newspapers

Its all in the name.  From the beginning of this article, readers can learn that a name means so much.  Whether it is the name of someone who is writing a story or the name of the paper they are publishing it in, the name governs all.  Once someone has written something, they are held accountable for their words.  All focus is going to be on that writer for the appearance of, "a typo or factual error, for an ad that wasn't run as promised, (or) for a late paper," states Kevin Ferris.  That is why a name is so important.  Once a writer brands their name onto a piece of work, just as much focus will be on them as their words and actions.  If a biased has been made, a judgement of character will be made as well.  "No business person in his right mind wants to anger readers" but sometimes that is what is the result of writing what you believe.

However, if the paper a writer has chosen to write in does not make a name for themselves, the writer's name will no longer matter as well.  Just like it is all about name, remember, it is a business too.  "No matter how talented the writers and photographers,...they couldn't put those talents to use if your newspaper wasn't making money." Ferris puts this reality into focus for his readers and makes it known that with lack of popularity and revenue, the writer will lose his or her hard work to a failing production.  With the increase of electronic use, the newspaper's value has gone down and their business is falling with time.  In order to regain popularity, writers need to make a splash and highlight their names again.  This is where talent will outshine the paper and draw in more readers, resulting in a positive increase in sales.

With the name newly furnished and the talent fresh, a newspaper is sure to keep up confidence and talents of the writers will be able to stand out and draw far away from ever being wasted.