With electronics on the rise, bookstores find their businesses in jeopardy. With a great fear of going under, bookstores such as Barnes & Noble take a stand to fight back. They are eager to put a team together to crank out something that will save the business but unfortunately, they are on a time crunch. To stand up to other competitors such as the Kindle and the iPad, the team creates the Nook: Barnes & Nobel's own e-reader. This will put Barnes & Noble back on the map with hopes of increased sales and popularity.
In the ideal world, a little bit of both sounds perfect, right? However, that is not always the case. With electronics teaming up with the old paperbacks, it becomes more of a competition, with electronics coming out on top. That is why it is crucial for bookstores to create something that will keep up their popularity. This idea seems smart and harmless up front, but in the long run, could hurt the business and their partners.
With all eyes on the electronic devices, the popularity in book sales will decrease. This will not necessarily hurt the company first hand but others such as publishers and authors. If not all the proceeds from the sales are distributed properly, those deserving credit will be left in the dark. On the contrast, some might find reading from devices such as the Nook more enjoyable which will increase sales from unexpected parties.
As long as there is a good balance between new and old, advancements in businesses will be a step in the right direction. Keeping up with completion in today’s society is key and some sacrifices must be made in order to stay on top.
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